Willie and Korie Robertson say Christian families need a better streaming option – so they built one

Two members of the family best known for long beards and a hit reality show say they feel called by God to influence the culture through uplifting faith-and-family entertainment – a conviction that inspired their newest venture.

Willie and Korie Robertson of Duck Dynasty and Duck Dynasty: The Revival this month launched EKKL Entertainment, a first-of-its-kind platform offering movies and TV series alongside podcasts, devotionals, commerce and travel perks.

It’s a streaming service, they say, but so much more.

“It just kind of felt like a natural extension of what we’ve done in entertainment,” Korie Robertson told Heartlander News.

“I feel like God placed us in this place for entertainment, and we saw how it’s shaping our culture and moving people – and we’ve been in it ever since through our television show, then podcasting, then even musicals,” she added, referencing a stage production in Texas, as well as the hit film The Blind, which told the story of patriarch Phil Robertson’s redemption.

The new platform gets its name from the Greek word “ekklesia,” which is commonly translated as “assembly” or “gathering” and is the New Testament word for the church.

“It just felt like the next step,” Korie said. “Streaming platforms are where it’s at now – that’s where everybody’s consuming entertainment, and there’s a lot of them out there, and there’s a lot of choices, and it can be really overwhelming as a family to figure out where you might want to allow your kids to kind of watch and consume content, and so we wanted to offer that trusted space for people who have faith and family values.”

Both acknowledged that Hollywood is often criticized by Christians for not producing enough faith-and-family entertainment. Willie Robertson, though, said the issue isn’t necessarily that Hollywood has ignored that audience.

“They probably don’t understand it,” he said.

The Robertsons raised six children and are now grandparents, experiences they say have shaped the way they think about entertainment. Referring to the endless stream of content available online through iPads and smartphones, Willie Robertson added, “Even if you limit them, their friends have them.”

“Everything has changed,” he said.

They see EKKL as a trusted alternative for families looking for entertainment that aligns with their values. Korie Robertson described it on social media as “a streaming home for your family that you can trust,” offering content that is “uplifting, hope-filled, fun, and with people who love Jesus like you do.”

EKKL also plans to distribute feature films. On Aug. 14, it will release Elijah Peel, a redemptive story of a rock star whose career and personal life are upended.

“Bring your tissues,” Korie said.